According to billionaire owner Musk, the option, which will launch in May, would allow users who do not “sign up for a monthly subscription to pay a higher per article price for when they want to read an occasional article,” to do so.
In a statement on Friday, Musk noted that Twitter would not take a cut for the first year and that the firm will take a 10% cut on content subscriptions afterwards. These memberships include hours-long videos and long-form writing.
Musk has quickly implemented a number of organizational and product changes since assuming control of the social media company in October. The firm reduced its workforce by around 80% and launched Twitter-verified blue check as a premium service.
Musk has been implementing adjustments at Twitter to increase revenue after the social media site’s advertising revenues fell last year as it prepared for his on-again, off-again purchase that ultimately concluded.
In May, Twitter Publishers Can Charge Per Article | Elon Musk |
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