While graduates from different disciplines have access to numerous career paths, some employers prefer candidates with a business background, while for others, it may be an explicit requirement.
Pursuing a business degree offers an excellent opportunity to develop a range of transferable skills necessary for success in a business environment. A business degree typically covers various subjects, including accounting, finance, management, and entrepreneurship. The comprehensive nature of these diverse subjects emphasizes the interdisciplinary essence of the business field and the importance of understanding all the integral components crucial to achieving global business success.
For example, having a business degree in Kenya can prove beneficial as it aligns with employers’ preferences in the country. According to recent research conducted by the market research firm CPS International, most employers in Kenya (60% of those surveyed) prefer to hire graduates with business and economic backgrounds. It indicates that obtaining a business degree can provide substantial advantages for individuals seeking employment opportunities in various organizations in Kenya.
Business Degrees – How to Get One?
In addition to the traditional on-campus programs, business degrees are also offered online, providing flexibility and accessibility to a broader range of students. Business degrees are offered at various academic levels, including associate, bachelor’s, master’s, and doctoral levels. Each degree level offers specialized training tailored to specific career paths within the business realm.
Furthermore, access to online MBA programs, has extended beyond national boundaries, enabling students from around the world, including countries like Kenya, to pursue business degrees remotely. For instance, Nexford University offers US accredited MBA program online in Kenya; you can learn more about their online MBA in Kenya here. These programs offer the convenience of studying remotely, allowing individuals to pursue their studies while managing their personal or professional commitments.
Online education has opened up opportunities for individuals in different countries to access high-quality business education without needing physical relocation. Students may benefit from a broad and dynamic learning environment that includes global perspectives, cross-cultural knowledge, and exposure to foreign business practices by pursuing an online business degree in an overseas location. It enhances their academic experience and equips them with a competitive edge in the global job market, where intercultural competence and a global mindset are increasingly valued.
Now that we have this covered let’s explore different career options you can pursue with a business degree:
- Project Manager
The role of a project manager is instrumental in overseeing the successful execution of complex projects involving multiple stakeholders. Their primary responsibility is to ensure the seamless progress of the project, adhering to designated deadlines and achieving predetermined objectives.
This is accomplished through effective communication with clients to ascertain their requirements, assigning appropriate roles and tasks to team members, monitoring progress, and facilitating the exchange of information regarding any issues or changes. Project managers serve as the linchpin, keeping all project participants well-informed and aligned toward a clearly defined and mutually shared goal.
Those who thrive in this role demonstrate exceptional proficiency in managing day-to-day operations while maintaining a broader perspective. Possessing a skillful balance of providing daily motivation and holding individuals accountable when necessary, adeptly managing competing priorities, and finding enjoyment in meticulous planning (and re-planning), are qualities that align well with a career as a project manager.
- Operations/General Managers
Operations and general managers are crucial in ensuring a business or site’s efficient and profitable functioning. However, the specific responsibilities may vary depending on the industry. Their primary objective is to oversee the day-to-day operations and activities, ensuring smooth execution while maximizing profitability. It encompasses inventory management, addressing staffing concerns, providing team leadership, and strategizing for future projects or initiatives.
To excel in this role, knowledge of general business skills, exceptional organizational abilities, effective leadership qualities, and a talent for problem-solving are essential. The nature of the work and the challenges encountered daily can be diverse. Still, success as an operations or general manager ultimately hinges on the ability to manage and motivate individuals within the organization effectively.
- Human Resources Specialist
HR specialists primarily engage in recruiting, screening, and selecting employees. They also play a vital role in the overall day-to-day operations of a business, which may include many responsibilities such as employee onboarding, record-keeping, and addressing employee inquiries regarding company policies.
To thrive in this role, strong interpersonal skills are paramount. HR positions heavily emphasize the human aspect of organizations, aiming to ensure that every employee works under optimal conditions that benefit both individuals and the company. Exceptional ability to interact and communicate effectively with others is a crucial attribute for success in HR jobs.
- Marketing Manager
Marketing managers are responsible for devising and implementing promotional campaigns for a company, its products, or its services. They conduct comprehensive market research and analyze the effectiveness of ongoing and past marketing initiatives. Marketing managers may possess a broad skill set or specialize in specific areas such as social media, email marketing, search engine optimization (SEO), search engine marketing (SEM), or e-commerce. Depending on the seniority of their role and the company’s size and marketing budget, marketing managers may also oversee a team of marketing executives.
Aspiring marketing managers typically begin their careers in entry-level roles such as marketing coordinator, assistant, or analyst, gaining practical experience and knowledge before pursuing managerial positions.
- Business Analyst
Business analysts use their experience, analytical skills, and data to analyze market trends and appraise business operations, suggesting to the organizations they serve. This profession requires candidates to possess a combination of business acumen, research skills, analytical thinking, and great communication ability. A business analyst’s tasks might vary greatly depending on the job and organization. Some analysts, for example, may concentrate on analyzing procedures to improve operational efficiency, while others may concentrate on strategic issues connected to corporate development.
Individuals with a business background and a sharp ability to analyze data and deliver significant insights are well-suited to this profession. Effective written and verbal communication skills are necessary for presenting results and cooperating with stakeholders.
A business degree provides graduates with several employment options and develops important skills necessary for success in the workplace. With a strong foundation in business principles and a keen understanding of market dynamics, business graduates are equipped to navigate the complexities of the corporate world.
Roles such as project managers, operations/general managers, human resources specialists, marketing managers, and business analysts are viable options for business degree holders. However, continuous professional development is essential for career growth in this dynamic field.
Five Career Options for Those with a Business Degree
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